September 16, 2015
New Technology Dramatically Increases Consumer Print Success Rates
New York, NY (September 15, 2015) — News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, announced that printing coupons from their popular savings website SmartSource.com is now simpler and easier than ever thanks to new coupon printing technology. The patented print solution, allows consumers to print coupons without the burdensome requirement of downloading coupon printing software, making the process more streamlined while incorporating the controls needed to maintain coupon integrity and security.
After listening to consumer feedback and acknowledging the need for a new print-at-home solution, News America Marketing worked for over two years to formulate the ideal solution. The groundbreaking result is a patented solution that benefits both manufacturing and consumer constituencies by giving manufacturing clients the print security they need without requiring coupon printing software. The solution was soft-launched last month, and has seen print success improve by rates approaching 100% over the previous solution.
“SmartSource now offers consumers a secure printable coupon solution that frees them from the frustrating requirement of downloading print control software that severely limits consumer print success rates,” said Henri Lellouche, SVP Global Innovation. “We’re thrilled to have resolved a problem that has plagued this industry since its inception, namely extremely high print failure rates. News America Marketing worked with two industry-leading technologies, Adobe Reader Extensions through Adobe technology provider Datalogics, and ThreatMetrix’s Trust Defender to bring this technology to life.
The new printing solution launched concurrently with a redesign of the SmartSource.com website. The new look makes it easier for consumers to find savings on the products most important to them, and gives the popular savings site a fresh, updated feel.
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About News America Marketing
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of the world’s most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine® , to our innovative digital savings platforms, News America Marketing’s SmartSource® -branded advertising and promotion programs are an integral part of America’s shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1 , 56,700+ retail stores2 , and 500 online partner sites including our own SmartSource.com3 . Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
1 NAM market list effective August, 2015
2 Based on an aggregate of NAM cycle 8, 2015 Coupon Machine for all classes of trade with the exception of specialty stores that accept only Carts or Shelftalk
3 As of December 2014