Our ability to diagnose client challenges is key to their success.
Leading a revolution in Shopper Marketing has taught us many things — one of the most important is how to quickly identify and understand client needs. Doing this helps News America Marketing create the best strategies and employ the right solutions.
Our strategies and solutions that share these critical qualities:
We collect billions of data points from consumer receipts. Our proprietary shopper hub is powered by hundreds of millions of dollars of transaction data. We invest millions of dollars every year in proprietary shopper research.
Our executions offer superior integrated measurement.
Our ever-growing network reaches a broad audience along their entire path to purchase.
Effectively managing complexity and consistently delivering results makes us the partner of choice for major CPG companies.
For truly meaningful metrics, we measure sales lift and ROI, along with clicks and impressions.