Digital

Digital media, including programmatic display, email, social, and video, along with an extensive digital coupon network comprised of mobile cash back apps, retailer load-to-card programs, and print-at-home couponing.

Digital media and digital coupon solutions turn shoppers into buyers by leveraging our proprietary purchase data with multi-million verified receipts and hundreds of millions in purchase volume1.

We complement our proprietary purchase data with 2nd party online behavior, as well as amplify with 3rd party data leaders.

Digital products provide excellent amplification opportunities for our traditional products.

Digital Media

Programmatic digital display, targeted email, social media and video. Other functions include e-commerce and high-impact mobile units.

Advantages

  • CPG e-commerce can move shoppers along the path to purchase in real time instead of months — and measure the investment with actual sales data.

  • We leverage our proprietary database with +220MM2 shoppers and and extensive purchase data3 combined with online shopping behavior to target the right shoppers in the right place at the right time.

  • Targeted opportunities for video within our savings app, Checkout 51, based on purchase behavior across all national retailers in the US and Canada.

Measurement

  • Measurement is based off of campaign objectives and can include awareness or sales lift analysis.

Digital Incentives Network (US-only)

An extensive, open digital incentives network with over 35MM4 unique shoppers in the US across 21,0005 load to card retail loyalty stores, load to card retail loyalty programs, mobile cash back apps (including our own Checkout 51), and print-at-home couponing. We also have DIRECT2CARD® digital offers at major retailers including Publix, Meijer, ShopRite, Family Dollar and Rite Aid.

Advantages

  • Targeting — proprietary purchase and shopping behavior, combined with syndicated and partner data used to design the best program.

  • Consumer-centric — allows shoppers to choose how and where they want to save.

  • Control for stacking offers unique reach, while limiting the liability of having the offer available on other channels once clipped6.

  • Understanding savers — on average, 12% of a campaign’s savers drive nearly 40% of the redemption activity7.

  • Ability to control for stacking on cash back apps with paper coupons in mass retailers, the #1 channel for coupon redemption.

  • Operational efficiency –allows for one contract, one set of assets.

  • Executional delivery – our client delivery team manages the campaign to ensure we’re tracking towards KPIs.

Measurement

  • Robust analytics and shopper insights in one comprehensive campaign post-game report. Results include brand lift, ROI, incrementality, competitive analysis, audience insights and basket analysis.