At-home/Print

From efficient newspaper coupon inserts to direct mail and custom sampling, our extensive print network delivers innovative solutions to shoppers’ homes. By connecting our digital and print ecosystem, we can personalize content and drive relevancy, without sacrificing scale.

84%1 of shoppers use coupons and 79%2 of those coupon users prefer print — even millennials.

Online “clutter” makes direct mail an opportunity to better reach your most relevant consumer with customized offers.

SmartSource Magazine (FSI & Price Feature Plus)

An advertising and coupon magazine inserted into newspapers and other publications, with 64MM circulation, 40+ times a year in the US3 and over 6MM4 circulation in Canada. SmartSource efficiently reaches the right target with the right message and incentive to drive awareness and trial.

Advantages

  • SmartSource is the most redeemed coupon vehicle in the US, with 34.6% of annual redemptions from FSI5.

  • Proven in the US to generate 73.4% incremental volume and trial with 39.6% increase in prior non-buyers6.

  • National coverage for all major retailers in both US and Canada can drive incremental feature and support.

Measurement

  • Post-program analysis determines incrementality, trial, loyalty, ROI, etc. (US only)

Custom Media

Targeted at-home custom media solutions that reach shoppers via publication and newspaper inserts. Includes custom inserts, door hangers, sampling bags and more.

Advantages

  • Drive incremental sales or retail traffic by delivering messages and offers to a very specific audience, by publication or zip code.

Measurement

  • Custom post-program analysis uses client-provided data to evaluate redemption, sales or traffic data during the promotion.

Direct Mail & Sampling

Postcard, multi-brand mailers or sampling programs for up to 120MM households in the US and 14MM households in Canada7, along with mobile app and college sampling.

Advantages

  • Drive awareness and trial by delivering messages and samples directly to shoppers.

  • College sampling connects with hard-to-reach millennial shoppers.

  • Multiple seasonal issues reach mass and big box store shoppers, especially for retailers who don’t offer a loyalty card program.

Measurement

  • In the US, post-program analysis can be customized, based on program objectives. Analysis includes purchase behavior for loyalty card programs, surveys of sample recipients, brand sales for Walmart programs using WMX data.

  • In Canada, measurement is based on surveys of sample recipients via Checkout 51.