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Merchandising

Consumers need your help. They are looking for quick, easy ways to get supper on the table and save money at the same time. Become a brand hero. Solve shoppers’ problems with creative merchandising programs that give them exactly what they are looking for, including information about do-it yourself health and beauty, affordable meal solutions, health and wellness, gluten-free products, going green, or eating locally. Our Merchandising programs can be executed at the account-specific level to support your retailer goals, address market challenges unique to different locations and enhance your overall retailer relationships.

Whatever your merchandising objectives may be, our short-term or long-term programs can help execute your strategy by providing:

  • Instant-redeemable coupons placed on product
  • On-pack promotion, including stickers and neck hangers placed on packaging
  • Installation, building and enhancements of floor-stand displays, shippers and customized end-cap displays with fully custom signage
  • Display refills
  • Maintenance of shelf sets
  • Cut-ins of new products
  • Execution of in-store POS programs such as poster installation, product displays or custom-built counter-top brochure holders
  • Stock-up notification
  • Installation of at-shelf promotion materials, including shelf flags, freezer clings, or other shelf-based materials
  • Visits to channels or stores outside of your typical coverage

We handle all program logistics. Our lead times are short, with programs turned around in as little as two weeks—or less if needed. Need to work within a tight budget? No problem. Our rates start with quotes in increments of 15 minutes. We can complete programs in any store within our network across food, drug, mass, dollar, office, convenience or domestic classes of trade or in any other retail location of your choice.


New product? We make sure your product gets to the shelf so consumers can buy.

Need to have a better sense of what is happening at retail? Use our audit services, which include photo-audit capabilities, to review the data so you can make the most informed strategy decisions for your brand. Our handheld technology ensures timely and accurate backend reporting that tracks down to the store level and is delivered to you within 10 days of the project being completed.

At the heart of our Merchandising business is our in-house Field Force, which gives your merchandising program dedicated planning and customer service. Our Field Force is organized by territories and staffed by field representatives who have personal relationships with retail store management. Members of our field team receive extensive corporate training and management supervision.

In addition, a field-communications specialist is assigned to each merchandising project, ensuring ongoing communication between your sales representative and the field representatives who are installing your program. Field representatives make multiple store visits, helping to provide strong compliance rates and fast turnaround.

Because they are dedicated to your business, our Field Force provides you with the level of experience and professionalism you can count on.    

 

Learn how you can connect with your consumers at important points of decision. Contact a News America Marketing sales representative at 1-800-462-0852 today.