Our home-delivered programs use either wide-reaching or pinpoint-targeted media to help reach consumers in their homes and get them thinking about your brand.
Today, almost everyone seems to be looking for extra value, savings, and brand information—and it looks like the trend is here to stay. When searching for coupons, promotions or brand information, consumers pull out our coupon magazine, SmartSource Magazine, from their weekly publications.
People are passionate about their sports events, holidays and other special causes. Our Partnerships-themed programs allow your brand to show its allegiance to these events and causes via special licensing and other creative branding on your SmartSource Magazine, in-store or digital program. Our themed programs include events such as the Super Bowl Savings Spectacular, Summer Blast-Off and Back to school, as well as health-related programming supporting women's cancer awareness, healthy habits and many more!
Working with manufacturers, retailers gain access to running ads in SmartSource Magazine that highlight both the brand and the retailer. In return, retailers may provide manufacturers with increased merchandising opportunities. The result is increased store traffic and increased brand sales—a winning combination.How does it work?
When consumers flip through SmartSource Magazine, many consumers stop for the coupon savings and then see the retail-featured price for even greater savings. This retailer-specific pricing can motivate consumers to head out to the featured retailer for the best savings.
SmartSource Direct, our direct-mail marketing division, delivers advertising that can be targeted by behavior, demographics or geographics. Our retailer relationships give us access to data1 that reveals the weekly buying habits of shoppers at thousands of food, drug and mass retailers. Using that purchase-behavior data, you can target consumers with pinpoint accuracy. To target around key retailers, that do not have loyalty-card programs, such as Walmart, we can create geo-demographic programs using national panel-survey data.
Learn how you can connect with your consumers at important points of decision. Contact a News America Marketing sales representative at 1-800-462-0852 today.