Planning Your Program
We will work with you to design an efficient and cost-effective program that reaches your target audience and delivers on your brand objectives.
Carefully plan your next:
Evaluating Your Program
Measure the impact of your SmartSource Home-Delivered, In-Store, or Digital-Media program on your brand’s performance.
- Consumer-Intercept Studies measure your program’s affect on brand and advertising awareness, brand imagery and purchase intent.
- Matched-Panel Control-Store Testing quantifies the incremental sales impact of SmartSource in-store and digital-media programs on your brand’s sales
- Incrementality and Coupon-Redeemer Analysis uses frequent-shopper data to provide incremental sales and insight into coupon redeemers of your SmartSource Magazine free-standing insert or In-Store Coupon Machine program.
- IRI Trended Sales Data tracks the sales performance of brands during a SmartSource Magazine, Price Feature Plus promotion or Digital Media program.
Our strong research-provider partnerships help us get our clients the best data in the industry:
Learn how you can connect with your consumers at every point of decision. Contact a News America Marketing sales representative at 1-800-462-0852 today.