News America Marketing® Partners With Linkable Networks To Help Specialty Retailers Reach And Influence Millions Of ShoppersApril 26, 2016
SmartSource Magazine and SmartSource.com to Offer Card-Linked Savings Opportunities that Deliver Measurable Program Analytics to Participants
Boston, MA and New York, NY (February 18, 2016) – News America Marketing (NAM) and Linkable Networks today announced a partnership that will deliver card-based savings opportunities to millions of price-sensitive consumers across the country via SmartSource Magazine and SmartSource.com.
By harnessing the promotional power of the SmartSource brand name, specialty retailers and brands will now be able to access upwards of 70 million households to offer savings that can easily be redeemed in stores using Linkable Network’s payment card-based savings technology.
“News America Marketing’s objective in this partnership with Linkable Networks is to expand the value of SmartSource beyond CPGs to allow consumers to access more incentives and save money on a variety of additional retail categories, products and services,” said Marty Garofalo, CEO, News America Marketing. “Additionally, specialty retailers and brands will gain access to a whole new audience through the FSI, a favorite consumer source of savings for decades and one that remains relevant to today’s millennial shopper.”
Through Linkable’s Card Linked Offers, consumers simply link promotions to any payment card to get savings without using either promotion codes or coupons. By linking these offers directly to their payments cards, consumers are credited after the purchase is made. The process is exceptionally secure as the offers are valid for only single-time use, feature anti-stacking technology and retailers have the ability to control redemption levels. Additionally, the entire path to purchase is traceable, with comprehensive site-to-store attribution.
“Expanding the influence and overall reach of the FSI through card-linked-offers provides specialty retailers, department stores and other merchants with a powerful new way to grow sales,” said Jeff Jensen, EVP and General Manger, Linkable Networks. “This partnership creates a terrific opportunity for retailers to reach the digitally-minded consumer, particularly millennials, and engage them through a platform with proven success. And with the addition of Linkable’s Shopper Attribution Platform, we can turn the reach of the FSI into a performance-based ad network for retailers.”
This partnership goes into effect immediately.
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of the world’s most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing’s SmartSource®-branded advertising and promotion programs are an integral part of America’s shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1, 61,100+ retail stores2, and 500 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
1NAM market list effective August, 2015
2Based on an aggregate of NAM cycle 1, 2016 Coupon Machine for all classes of trade with the exception of specialty stores that accept only Carts or Shelftalk
3As of September, 2015
About Linkable Networks
Since 2011, Linkable Networks has been nose-down building a scalable platform that provides brands and retailers the ability to engage, reward and incentivize their consumers directly and across any channel – online, mobile and in-store. Linkable Networks pioneered the concept of card-linked-offers and have taken it to the next level. Both our self-service and SaaS-based platforms enable the creation of actionable ads, coupons, offers, promotions, rebates and more that let you influence and reward consumers no matter where they shop. To learn more, please visit us on LinkedIn or @Linkables on Twitter.