News America Marketing Announces Key Leadership Appointments

August 9, 2017

The Company Names its First Chief Revenue Officer and a New General Manager of Checkout 51

New York (July 27, 2017)News America Marketing (NAM), the premier marketer and influencer for online and offline shoppers in the U.S. and Canada, today announced two senior leadership appointments as it continues its evolution as a company that is shopper-centric and wired for growth. The appointments include the naming of its first Chief Revenue Officer and a new General Manager for Checkout 51, America’s fastest-growing grocery savings app.

Robert Spitz, previously News America Marketing’s Executive Vice President, National Sales Manager, has been promoted to the position of Chief Revenue Officer. Prior to this appointment, Mr. Spitz had been responsible for clients based across North America. In his new position, Mr. Spitz will now oversee the entire sales force including the Shopper Marketing teams located in the U.S. and Canada. He will continue to be based in the company’s New York headquarters.

“Over the course of two decades, Robert has led our team in navigating the changing industry landscape, and has shaped our sales force to be well positioned for continued growth,” said Marty Garofalo, CEO, News America Marketing. “His experience and relationships with some of the largest consumer packaged goods companies in the world uniquely prepare him to lead our revenue growth agenda.”

Mr. Spitz joined News America Marketing in 1994 after graduating from the University of Wisconsin-Madison with a degree in Marketing and Logistics.  He started as an Account Coordinator and held a variety of sales and managerial positions in the Chicago, Wilton, Minneapolis, and New York offices. He lives in Connecticut with his wife, Alyssa, and their three children.

Tim Ryan joins News America Marketing as General Manager for Checkout 51. An experienced entrepreneur and operator, Mr. Ryan brings valuable experience in scaling technology-based startups, including, and most recently as head of International for  He will be focused on continuing to scale the Checkout 51 platform for News America Marketing, reporting to Noah Godfrey, located in the Toronto office. This will enable Noah Godfrey, Pema Hegan, and Andrew McGrath, the original founders of Checkout 51, to continue their leadership on the broader growth agenda for News America Marketing.

“We are thrilled to welcome Tim, who has a fantastic track record of leading innovation and building businesses,” said Noah Godfrey, co-founder of Checkout 51. “Tim is well-suited to take Checkout 51 to the next level as a critical part of our overall digital incentives business.”

Also, News America Marketing confirmed the promotion of Ryan DeVoe to Executive Vice President, Sales, leading the East Division. Mr. DeVoe was previously Senior Vice President, Regional Sales Manager.  With a career spanning more than 21 years at the company, Mr. DeVoe helped advance many strategic client relationships and nurtured many of the company’s top Sales talent. He will report to Robert Spitz, based out of the company’s New York office.

About News America Marketing

News America Marketing (“NAM”), a subsidiary of News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV], is the premier marketing partner of some of the world’s most well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing’s marketing solutions are available via multiple distribution channels, including publications, in stores and online, primarily under the SmartSource brand name and through the Checkout 51 mobile application.

News America Marketing is headquartered in New York and can be visited online at

About Checkout 51 

Checkout 51 operates the mobile app that helps consumers save money on their groceries simply by taking a photo of their receipt. Launched in Canada in 2012 and the US in 2014, Checkout 51 is now one of the most popular savings apps in North America1 with over 14 million members. Checkout 51 works with many of the largest packaged goods companies in the world, allowing them to deliver exactly the right offer to the right person at the right time via their unique mobile platform.  The Checkout 51 app is available for free in the Apple App Store, Google Play, and at

1 Based on ranking in the US & Canadian Apple App Stores, Shopping section