Eagle Eye and News America Marketing Announce North American Partnership

May 14, 2019



Eagle Eye and News America Marketing to deliver brand messages and incentives to US and Canadian shoppers when and where it matters

Leading marketing technology company, Eagle Eye Solutions (Eagle Eye), is partnering with News America Marketing (NAM), the premier marketing services company in the U.S. and Canada, to deliver next-generation retailer and brand marketing solutions. The agreement establishes a partnership where the parties will collaborate to provide personalized digital and analogue advertising and incentives in real time to shoppers in the North American region.

‘This agreement with News America Marketing represents an exciting new opportunity to introduce next-generation marketing solutions in North America with a partner that has a great product portfolio and an extensive client base,’ said Tim Mason, CEO of Eagle Eye.Together, Eagle Eye and NAM will be able to offer market-leading promotions programming, capable of delivering data-driven, personalized offers and messages to digitally-connected consumers in real time.’

The Eagle Eye AIR marketing technology platform will enable NAM to offer an integrated digital connection to consumers and provide an innovative solutions suite to its extensive retailer network and brand clients.

‘We are excited to enter this partnership with Eagle Eye to deliver cutting-edge real-time marketing solutions to our clients,’ said Martin Garofalo, CEO of News America Marketing. ‘This is a significant milestone in executing on NAM’s strategy to deliver open-platform digital innovation across our network. The AIR platform provides superior infrastructure and features for brands and retailers to understand and communicate with their customers. We believe that Eagle Eye is a best-in-class solution that, combined with NAM’s core capabilities, will create significant value for all players.’

NAM and Eagle Eye will begin presenting its joint solution to retailers beginning in June 2019 with immediate opportunities for retailer integration.

About Eagle Eye Solutions Group Plc

Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services.

Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.

The Company’s current customer base comprises leading names in UK Grocery, Retail and Food & Beverage sectors, including Asda, Sainsbury’s, Tesco, Waitrose and John Lewis & Partners, JD Sports, Burger King, Greggs, Mitchells & Butlers, Pizza Express and in Canada, Loblaws, Shoppers Drug Mart and Esso.

Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.

Web – www.eagleeye.com

Twitter – @WeAreEagleEye


About News America Marketing

News America Marketing (NAM) is the premier marketing partner of some of the world’s most well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing’s solutions are available via multiple distribution channels, including publications, in stores and online, primarily under the SmartSource brand name and through the Checkout 51 mobile application. News America Marketing, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at newsamerica.com.

Web – www.newsamerica.com

Twitter – @NewsAmericaMktg


For further information at Eagle Eye, please contact:

Tim Mason, Chied Executive Officer

Lucy Sharman-Munday, Chief Financial Officer

Tel: +44 (0)8448243686


Investec (Nominated Advisor and Joint Broker

Corporate Finance: David Anderson/Sebastian Lawrence

Corporate Broking: Sara Hale

Tel: +44 (0)20 75975970


Shore Capital (Joint Broker)

Hugh Morgan/Patrick Castle/Daniel Bush

Tel: +44 (0)20 74084090


Alma PR

Caroline Forde/Rebecca Sanders/Hewett

Jessica Joynson

Tel +44 (0)20 3405 0205


For further information at NAM, please contact:

Stacy Drosatou      

Tel: +1-212-782-1972