Checkout 51 Wins Future Digital Award from Juniper Research

August 17, 2015

News America Marketing’s Newly Acquired Mobile Savings Company Recognized as
“Best Platform for Mobile Coupons”

New York, NY (August 18, 2015) —News America Marketing announced that Checkout 51, their newly acquired mobile savings app has won Juniper Research’s Future Digital Award for Best Platform for Mobile Coupons, beating out a number of influential industry players for the title. Checkout 51 enables consumers to browse weekly discount offers on a wide range of grocery items and then redeem the offers post-purchase by taking a photo of their receipt.

The Future Digital Awards are awarded annually by Juniper Research – a company that specializes in identifying and appraising high growth market sectors within the digital ecosystem – to companies that have an unrivaled position in their sector, and are poised to make considerable industry impact. Checkout 51 was recognized for its unique cross-retailer, SKU-level grocery purchase data which is tied to individual consumers via their grocery receipts. The data allows Checkout 51 to provide consumers with offers that are relevant to them based on their shopping history, and gives brands actionable insights to maximize performance and budget; something Juniper Research recognized as unparalleled in the current mobile savings space.

“It’s a thrill to be recognized for innovation in the online and mobile space by a globally respected organization like Juniper Research,” said Noah Godfrey, Founder of Checkout 51. “We will continue to be on the cutting edge of savings technology, offering consumers new, easy ways to stretch their budgets, and providing our CPG clients with data to provide consumers engaging offers while delivering real-time insights into their products.”

Dave Curtis, Digital Marketing Specialist at Juniper Research, stated, “we judged nominees on a number of criteria, including user benefits, innovation, commercial partnerships, and potential for future business development, and found that Checkout 51 was outstanding across the board. We feel strongly that the app has a unique, industry-elevating product, and one that will continue to grow and develop in the near future and beyond.”

Checkout 51, which was acquired by News America Marketing in July, reinvents couponing in the mobile era, giving shoppers cash back for taking photos of their grocery receipts, and offering brands real-time insights and consumer segmentation. Since its launch, the app has saved shoppers over $15 million. You can download Checkout 51, at checkout51.com.

About News America Marketing

News America Marketing, a subsidiary of News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of the world’s most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing’s SmartSource®-branded advertising and promotion programs are an integral part of America’s shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1, 56,700+ retail stores2, and 500 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.

For more information, please visit newsamerica.com or smartsource.com.

1NAM market list effective August, 2015
2Based on an aggregate of NAM cycle 8, 2015 Coupon Machine for all classes of trade with the exception of specialty stores that accept only Carts or Shelftalk

3As of December 2014

About Checkout 51

Checkout 51 operates the mobile app that helps consumers save money on their groceries simply by taking a photo of their receipt. Launched in Canada in 2012 and the US in 2014, Checkout 51 is now one of the most popular savings apps in North America1. Over four million members have already saved a total of USD $15MM2. Checkout 51 works with many of the largest packaged goods companies in the world, allowing them to deliver exactly the right offer to the right person at the right time via their unique mobile platform.

The Checkout 51 app is available for free in the Apple App Store, Google Play, and at checkout51.com.

1 Based on ranking in the US & Canadian Apple App Stores, Lifestyle section

2 From Checkout 51 offer redemption database

Forward-Looking Statements

This document contains certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s views and assumptions regarding future events and business performance as of the time the statements are made. Actual results may differ materially from these expectations due to changes in global economic, business, competitive market and regulatory and other factors. More detailed information about these and other factors that could affect future results is contained in News Corp’s filings with the Securities and Exchange Commission. The “forward-looking statements” included in this document are made only as of the date of this document and we do not have any obligation to publicly update any “forward-looking statements” to reflect subsequent events or circumstances, except as required by law.