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News America Marketing® Partners With Linkable Networks To Help Specialty Retailers Reach And Influence Millions Of Shoppers

April 26, 2016

SmartSource Magazine and SmartSource.com to Offer Card-Linked Savings Opportunities that Deliver Measurable Program Analytics to Participants

Boston, MA and New York, NY (February 18, 2016) – News America Marketing (NAM) and Linkable Networks today announced a partnership that will deliver card-based savings…

Heidi Gray Promoted to Chief Human Resources Officer

April 05, 2016

Twenty-Seven Year Company Veteran Returns to New York Headquarters

New York, NY (April 5, 2016) – News America Marketing (NAM) the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, today announced that Heidi Gray, a member of the NAM team for 27 years, has been named the company’s Chief Human Resources Officer. Previously the EVP, Sales,…

SmartSource Digital Introduces Simplified Printable Coupon Solution

September 16, 2015

New Technology Dramatically Increases Consumer Print Success Rates

New York, NY (September 15, 2015)News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, announced that printing coupons from their popular savings website SmartSource.com is now simpler and easier than…

Checkout 51 Wins Future Digital Award from Juniper Research

August 17, 2015

News America Marketing’s Newly Acquired Mobile Savings Company Recognized as
“Best Platform for Mobile Coupons”

New York, NY (August 18, 2015) —News America Marketing announced that Checkout 51, their newly acquired mobile savings app has won Juniper Research’s Future Digital Award for Best Platform for Mobile Coupons, beating out a number of influential industry players for the title. Checkout 51 enables consumers to browse weekly discount…

News America Marketing Purchases Checkout 51

July 28, 2015

Acquisition Will Extend NAM’s Digital and Mobile Reach

New York, NY (July 24, 2015) — News America Marketing (NAM), a subsidiary of News Corp [NASDAQ:NWS, NWSA; ASX: NWS, NWSLV], today announced the acquisition of Checkout 51, the data-rich, digital and mobile coupon company based in Toronto. The Checkout 51 mobile app enables consumers to browse weekly discount offers on a wide range of grocery items including fresh produce, household and personal care, and then…

News America Marketing and Mondelez International Launch Holographic Display at Shelf

June 24, 2015

Eye-Popping, Innovative Technology Comes to U.S. Grocery Stores for First Time

NEW YORK, June 23, 2015 /PRNewswire/ -- News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, announced today the launch of a new in-store vehicle which will support a nationwide campaign around soccer from Mondelez International.

Holographic Display is a high-…

News America Marketing Launches Savings App for Apple Watch

April 27, 2015

SmartSource In-Store Assistant to Simplify Grocery Savings and Transactions

New York, NY (April 27, 2015) — News America Marketing (NAM), the premier promotional marketing services company in the U.S. and Canada, today announced the launch of their Apple Watch savings app, SmartSource In-Store Assistant, intended to simplify and streamline grocery savings and transactions at participating retailers. SmartSource In-Store Assistant is associated with…

70% of Consumers Still Look to Traditional Paper-Based Coupons for Savings

April 16, 2015

Study finds that Traditional Print Coupons have Eight Times  the Redemption Rate of Digital Coupons 

New York, NY (April 16, 2015) — Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI) typically found in Sunday papers to find savings1 according to a study that will be presented by GfK Custom Research and News America Marketing at the Association of Coupon Professionals’ 10th annual…

SmartSource Digital Simplifies At-Home Coupon Printing with Patented Printing Solution

April 01, 2015

New Technology Eases Consumer Experience without Sacrificing Security

New York, NY (April 1, 2015) — News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, announced today that they have patented new printing technology that will make printing manufacturer coupons at home easier for consumers. The new technology utilizes a method that eliminates the need for consumers to download an…

Beringer Launches Category-Changing Method of Consumer Sampling with Taste Station Program

March 31, 2015

NAPA, CA (March 31st, 2015) – This month Beringer unveils an industry-leading innovation that allows consumers to preview wine in stores without even taking a sip. Launching now as a test in Kroger stores in twenty states, shoppers in wine aisles will be able to sample three varietals of Beringer commercial wines through a taste station experience that allows them to try a new wine or varietal in a matter of seconds. The Beringer taste station, mounted on the wine shelf for…