November 27, 2017
According to the Q1 2017 Nielsen Total Audience Report, app/web usage on smartphones during Q1, 2017 has more than doubled since the comparable period in 2015 (1.02 hours in Q1, 2015 versus 2.19 hours in Q1, 2017). Based on this type of usage data (and data such as presented by Mary Meeker in The Internet Trends report 2017, page 13), many have drawn the conclusion that traditional media, especially paper-based coupon media,...Read More >
November 15, 2017
New York (November 15, 2017) – News America Marketing, the premier marketer and influencer for online and offline shoppers in the U.S. and Canada, today announced six senior leadership appointments to drive its ongoing transformation. The appointments include the naming of its first Chief Growth Officer and SVP Head of Product, as well as a new Chief Retail and Merchandising Officer, SVP of Strategy & Corporate Development, VP of Insights and Strategy, and VP of Communications and Creative....Read More >
October 26, 2017
Once again, The Ehrenberg-Bass Institute have come forward in their latest report to puncture another myth—the belief that big brands are dying. According to the report:
There is quite a long history of such alarms, going back at least to 1993’s “Marlboro Friday”. Recently, there have been claims that big/global brands are losing to small/local brands. Theories have hastily been put forward why this might be, leading to marketing strategy recommendations.
In the report,...Read More >
August 9, 2017
The Company Names its First Chief Revenue Officer and a New General Manager of Checkout 51
New York (July 27, 2017) – News America Marketing (NAM), the premier marketer and influencer for online and offline shoppers in the U.S. and Canada, today announced two senior leadership appointments as it continues its evolution as a company that is shopper-centric and wired for growth. The appointments include the naming of its first Chief Revenue Officer and a new General Manager for Checkout 51,...Read More >
June 14, 2017
This edition of News2Use is the first in a three-part series surrounding NAM’s engagement at Cannes Lions, the international festival of creativity, bringing together innovative leaders across industries.
On June 20, William Lewis, Chief Executive Officer, Dow Jones & Publisher of The Wall Street Journal and Marty Garofalo, Chairman and CEO of News America Marketing, will co-host an exclusive thought leadership roundtable that will bring together top industry leaders to discuss the Future of Retail....