May 3, 2018
In the article “Marketers Continue to Push Ahead To a More Holistic Attribution Practice,” eMarketer reported on an IAB poll that showed 73% of Media and Marketing practitioners were looking for better marketing measurement. Typically, that measurement revolves around one thing—Return on Investment, or ROI.
The question is whether ROI should be the primary metric used to determine the success of all marketing and media activities....Read More >
April 5, 2018
CFO Ajay Singh Named Chief Operating Officer
New York, NY (April 5, 2018) – News America Marketing, the premier marketer and influencer for online and offline shoppers in the U.S. and Canada, today announced the promotion of one of its senior management leaders and addition of two senior hires to lead the organization through its next phase of growth.
Ajay Singh, who most recently served as EVP,...Read More >
March 26, 2018
New York, NY (March 26, 2018) – Leveraging the power of the fast-evolving blockchain technology, News America Marketing, the country’s premier marketer of online and offline consumer incentives, announced today it is incubating and testing new ways to modernize how consumers, brands and retailers use incentives. The company will be discussing this at industry forums this Spring.
Blockchain is a digital ledger of economic transactions that cannot be corrupted and can record virtually everything of value....Read More >
January 16, 2018
The paper coupon (via circular) continues to thrive—and drive sales. Despite attempts to move incentives from paper to digital (although even Jet.com devotes 10% of its media budget to direct mail), companies are coming to the realization that paper coupons influence the shopper along the path to purchase. According to an article from the January 11, 2018 Wall Street Journal:
“Some grocers and other retail chains have learned they risk losing business without a steady flow of paper mailings nudging shoppers to stores....Read More >
January 4, 2018
Recently, eMarketer released a study entitled Five Things to Keep in Mind About Millennial Shoppers. Of the five, two stood out—coupons and personalization.
According to the eMarketer study, Millennials like (and use) coupons—especially paper ones:
If there’s a coupon out there, millennials If There’s a Discount, Millennials Are There. And discounts definitely impact the way they shop. November 2017 data from CouponFollow found that more than eight in 10 millennials surveyed said they used coupon codes when shopping online—and they used them often....Read More >