Thought Leadership
May 3, 2018
In the article “Marketers Continue to Push Ahead To a More Holistic Attribution Practice,” eMarketer reported on an IAB poll that showed 73% of Media and Marketing practitioners were looking for better marketing measurement. Typically, that measu...
Read More >January 16, 2018
The paper coupon (via circular) continues to thrive—and drive sales. Despite attempts to move incentives from paper to digital (although even Jet.com devotes 10% of its media budget to direct mail), companies are coming to the realization that pape...
Read More >January 4, 2018
Recently, eMarketer released a study entitled Five Things to Keep in Mind About Millennial Shoppers. Of the five, two stood out—coupons and personalization. According to the eMarketer study, Millennials like (and use) coupons—especially paper ...
Read More >December 8, 2017
In a presentation by shopper marketing agency Geometry and UK based research firm MEC, both agencies brought their insight as to how marketers and brands can better engage consumers in the “Purchase Journey”. Jonathan Dodd (Chief Strategy Offi...
Read More >November 27, 2017
According to the Q1 2017 Nielsen Total Audience Report, app/web usage on smartphones during Q1, 2017 has more than doubled since the comparable period in 2015 (1.02 hours in Q1, 2015 versus 2.19 hours in Q1, 2017). Based on this type of usage data (...
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