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Executive Bios
Marty Garofalo


CEO, President and Chairman


Marty is the Chief Executive Officer, President, and Chairman of News America Marketing. In this capacity, Marty oversees all of our offices across the country and in Canada. Marty was appointed CEO in July, 2014, and previously was appointed President in March, 2014, responsible for all Retail and Core Sales relationships. He had previously served as Executive Vice President of all of our Sales divisions, and as Executive Vice President, Shopper Marketing, where he managed all of our Retail relationships. During Marty’s twenty-five plus years at News America Marketing, he has also held positions as National Sales Manager for SmartSource iGroup, Group Senior Vice President/Eastern Division Sales Manager for FSI and In-Store sales, Group Senior Vice President, National Sales Manager for News America FSI, Eastern Region Sales Manager and Senior Vice President of the Partnerships group. Before joining News America Marketing in 1987, he spent several years as a marketing manager with NFL Properties. He started his career in packaged goods as a brand manager for Procter & Gamble and Nestlé. Marty devotes time to other organizations as well. He is a board member of the non-profit organization Renew International, and board member of Softcard Systems. Marty is also an Alumni Interviewer for Georgetown University in Washington. D.C.



Chief Financial Officer


Ajay Singh joined the News America Marketing team as Chief Financial Officer in April of 2016 after serving as SVP, Finance at News Corp, where he headed global Financial Planning & Analysis, Management Reporting, and Financial Systems. In addition, he oversaw Executive and Board level messaging on business performance and was actively involved in post-acquisition integration when News Corp became a publicly-traded company in 2013. Prior to joining the News Corp family, Ajay served in numerous executive roles within digital and traditional media and ecommerce. He was the CFO of HookLogic, Inc., and CFO, Lifestyle Communities at Reader’s Digest Association. Ajay began his business career with PricewaterhouseCoopers in 1993, where he spent six years working in New Delhi and New York. Ajay is a Fellow of the Institute of Chartered Accountants of India and a graduate of the program for Creativity & Innovation in the Organization at UCLA’s Anderson School of Management.


Heidi Gray


Chief Human Resources Officer


Heidi assumed the role of Chief Human Resources Officer in March of 2016 after a twenty-seven year career in sales at News America Marketing. Previously, she was Executive Vice President of Sales for the Central Division, responsible for all of our Core Sales efforts in the Cincinnati, Chicago and Minneapolis regions. Heidi was promoted to this role in July, 2014. Prior to thatshe held the position of Senior Vice President, Central Division Sales, where she managed many of our Central Division Sales efforts. In addition, she leads the company’s Innovation Team. She joined News America Marketing in November 1988 as an Account Coordinator on the Kraft Account. She was promoted to an Account Director in 1991 and relocated to the New York headquarters. Based on Heidi’s ability to develop new business and build solid relationships with key decision makers, she was awarded Sales Person of the Year. In 1996, she was promoted to Group Sales Manager where she delivered significant sales growth on the Campbell Soup account and spearheaded the Group Sales Manager quarterly leadership summits. Heidi honed her managerial skills and developed an award winning sales team. She was recognized as the 1999 Group Sales Manager of the Year. Heidi captained the Human Resource Priority Committee in 2003, developing the Art of Consulting Sales Training and the Career Development Discussion Guide currently employed by the sales teams. Heidi currently manages many of the company’s largest accounts including: Kraft, SC Johnson, and Kimberly Clark. She graduated from the University of Michigan, Ann Arbor. On the weekends, Heidi trades in her briefcase to become an avid fan/chauffeur for her children. She can be found cheering on her 14 year old daughter rock climbing (who knew it was a competitive sport?), her 11 year old daughter playing softball, and her 11 year old son playing baseball and building model airports.

Angelique Krembs


Chief Marketing Officer


Angelique joined News America Marketing as Chief Marketing Officer in June of 2016. As CMO, Angelique is responsible for providing thought leadership and strategic marketing guidance for the organization overall, in addition to leading the Insights, Innovation, Product and Creative Services teams. Prior to joining News America Marketing, she worked for PepsiCo for 22 years, where she held many roles in strategy and marketing, including leading iconic brands such as Pepsi, Mountain Dew and SoBe. Her efforts resulted in being named a “Woman to Watch” by Advertising Age in May, 2005. Angelique holds an undergraduate degree from the School of Foreign Service at Georgetown University and an MBA from the Tuck School of Business at Dartmouth. She is an avid traveler and adventurer who has climbed Machu Picchu, gone scuba diving in the Great Barrier Reef, sailed through the Panama Canal, and hiked through the hills of Myanmar. She lives with her husband, David, and their children, Sophia and George, in Scarsdale, NY.

Rob Augustinos


Executive Vice President, Sales: Central Division


Rob is a seventeen year News America veteran who has been with the News Corp family for twenty-six years. Rob joined News America Marketing as a Vice President, Groups Sales Manager in the Chicago office, where he was primarily responsible for managing the Kraft account. Two years later, Rob was promoted to Senior Vice President, Regional Sales Manager for the Eastern Division and moved to the New York office. During his tenure as SVP, Regional Manager of the NorthEastern territory, he managed a roster of accounts that included Unilever, Reckitt Benckiser and P&G/Gillette, to name a few. In 2016, Rob was promoted to the Executive team, and currently serves as the Executive Vice President of Central Division Sales, based out of the Chicago office. In that role he is responsible for all Central Division sales efforts, and a tremendous roster of clients. Rob is the proud father of two adult daughters, and a lover of all things Greek. He currently resides in Chicago with his wife, Lisa.

Joe Bevilacqua


Executive Vice President, Sales: Western Division


Joe was named Executive Vice President, of Western Division Sales in January 2005. Previously, he was the Western Region Manager working in the Los Angeles office. Joe was previously Vice President, Group Sales Manager, responsible for the Clorox and Chef America accounts. Joe joined News America Marketing in 1993 as a Layouts Coordinator, formatting coupon promotions for SmartSource Magazine. He then began his career in Sales as an Account Coordinator and has since spent time working out of New York, Chicago and Los Angeles. Joe graduated from the University of Richmond in 1992 with a degree in Economics. Joe lives with his wife of eleven years and eight year old twins in Manhattan Beach, CA. On the weekends, Joe used to train for marathons, triathlons and outdoor adventure races, but now his children provide him with all the athletic challenges he could hope for.


Pat Kroc


Executive Vice President, Trade


Pat is responsible for Trade Sales which includes Shopper Marketing, Merchandising, Retail Advertising Solutions, Database Marketing and Partnerships. He also oversees the Retail store network for the United States and Canada. Pat joined News America in 2000 with a specialization on the Retail side of the business and has held various positions of increasing responsibility including VP Retail, VP of Channel Expansion and SVP Shopper Marketing. Over his tenure, Pat has managed many large accounts including Kroger, Walgreens, Safeway, Publix, Dollar General. Pat had an integral role in launching and building a more regional and retail based sales force for both News America Marketing and News Marketing Canada. Pat came to News America with over eighteen years of experience in retail operations and experience with loyalty and database marketing. Pat enjoys living in Manhattan with his wife Tami, and spends as much time as possible in North Carolina visiting his two daughters and granddaughters.

Robert Spitz


Executive Vice President, National Sales Manager


Robert is the National Sales Manager, responsible for all of our Core sales efforts across the country. He is responsible for all of our core sales business across the nation, and the EVP of Eastern, Central, and Western Division Sales all report to him. Previously, Robert held the title of EVP, Central Division Sales, where he was responsible for the Minneapolis, Chicago and Cincinnati offices. He led a team that handles accounts such as General Mills, Kraft, Procter & Gamble, SCJ, Kimberly-Clark and ConAgra Foods. Robert started his career with News America Marketing in 1994 as an Account Coordinator in packaged goods and Partnerships. He also served as Senior Account Director in Direct Response and as a Group Sales Manager in Wilton packaged goods sales. Robert is an avid skier and loves to cook, but he and his wife usually have their hands full with their eight year old daughter, 2-1/2 year old twins and dog, Wally. Robert graduated from the University of Wisconsin-Madison in 1994 with a degree in Marketing and Logistics.