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Company Overview

We help influence the way consumers across America shop.

From advertising on the shelves, floors and carts in over 60,000+1 retailers nationwide to SmartSource Magazine, our free-standing coupon advertising insert, delivered in the Sunday newspaper and other publications, to mobile-first coupon solutions—we deliver your message when and where it matters.

161,740+ stores, based on an aggregate of NAM cycle 8, 2016 Coupon Machine for all classes of trade except for specialty stores that accept only Carts or Sheftalk. 

We offer a broad media portfolio.

Our broad home-delivered, in-store and digital network helps give your brand’s campaign the power to influence the purchase decisions of millions of consumers.

We know consumers.

Our media portfolio has been built on our detailed understanding of consumers, how they shop and what motivates them to buy. From the expert shoppers who plan their shopping trips by looking for coupon savings at home, to the harried shoppers who need help making a quick decision at the shelf—we know consumers and our media products help influence them at almost every step of the way.

Shoppers know us.

For almost 20 years, our advertising and promotion media has been branded to consumers by the name SmartSource. Over the years, and especially during the economic crunch, consumers have come to rely on the SmartSource brand as a guide for value and savings.

Our clients include some of the biggest advertisers in the world.

We are consultative in our approach, providing our clients with expertise in determining how our products will best strengthen your campaign.

Our eleven sales offices1 throughout the U.S. and Canada service over 2,000 clients annually2. Many of the nation’s most recognized companies rely upon our products and services2:

1As of July 2016; 2Partial list as of January 2016

Bayer CampbellsCloroxCoca ColaColgate PalmoliveCon AgraCricket CVS Health Danone General Mills Georgia Pacific Hormel Johnson & Johnson Kellogs Kimberly-Clark Loreal Merck Nestle Pepsico Proctor & Gamble Reckitt Benckiser Revlon SCJohnson Tyson Unilever US Cellular Dollar GeneralSafeway AlberstonsWalgreensAholdKroger logo

The strength of our company starts with our employees.

News America Marketing has 750+ full-time and over 3,000 part-time employees1 throughout the U.S. and Canada. We pride ourselves on the family-like feel of our organization, which is evident in the long tenure of many of our employees.

1As of March 2016

You already know our other divisions.

News America Marketing is a subsidiary of News Corp, the parent of diversified companies in the world of media, news and information services. Our sister companies include1:

For more information, please visit

1As of February 2016