Tech-enabled and marketing-savvy, today’s consumers are empowered like never before. They expect meaningful information and valuable discounts at their fingertips. And while the options are many —Direct Mail, Digital Coupons, FSI, or In-store Advertising, to name but a few, one truth remains the same: Getting the right message to the right shopper at the right time is key to success.
That’s the challenge of the Shopper-first era. And the opportunity.
News America Marketing is the first choice of some of the world’s most successful brands and retailers. They rely on our proprietary network and comprehensive consultative services to not merely understand the path to purchase, but to also blaze the trail — with insights and strategies that bridge the gap between intent and action. Insights born of 25 years of unmatched experience and a single-minded focus.
To make shopping easier for consumers, brands, retailers. Everyone.