Our Company
News America Marketing is the nation’s premier marketing services company.
Business
Our broad portfolio of in-store, home-delivered and online media helps brands stand out in today’s cluttered marketplace. Our powerful advertising and promotion programs—united under the SmartSource® brand name—are relied upon by the country’s leading companies for their wide consumer reach.
We take a consultative selling approach and provide expertise when working with our clients to determine how our products will best strengthen a traditional media plan.
Centralized Marketing, Finance, Human Resources and Operations departments support the major business areas:
- Newspaper Inserts
- In-Store Advertising and Promotion
- Online Coupons
- Direct Mail
- Sampling Programs
- Merchandising Services
- International
Employees
News America Marketing has 800+ full-time and almost 4,000 part-time employees* throughout the U.S. (*as of February 2012)
Parent Company
News America Marketing is a subsidiary of News Corporation, one of the world’s largest integrated media and entertainment companies with operations in the filmed entertainment, television, cable network programming, direct broadcast satellite television, magazines and inserts, newspapers and information services and book publishing industries. Our sister companies include:
- 20th Century Fox
- Fox Broadcasting Company
- HarperCollins Publishers
- New York Post
- Dow Jones
- The Wall Street Journal
- Fox Interactive Media
For more information, please visit www.newscorp.com.
Clients
Many of the nation’s most recognized companies rely upon our products and services:*
- Allstate
- Bissell
- Blue Cross Blue Shield
- Campbell Soup Company
- The Clorox Company
- Coca-Cola Enterprises, Inc.
- Colgate-Palmolive Company
- ConAgra Foods
- DirecTV
- Dollar General
- Georgia-Pacific
- General Mills, Inc.
- Kellogg USA, Inc.
- L’Oréal
- Nestlé USA, Inc.
- Newegg.com
- The Procter & Gamble Company
- Reckitt Benckiser
- S.C. Johnson & Son
- Starbucks
- State Farm
- Steak 'n Shake
- Timex
- Tyson Foods, Inc.
- Unilever
- US Cellular
*Partial List, as of October 2010