Energy Initiative

Carbon Neutral
Climate change is perhaps one of the greatest challenges facing the world
today. As part of News Corporation, we are committed to addressing our impact on the environment and reducing our energy use and carbon emissions. In 2010, we were carbon neutral (net zero carbon emissions) across all of our operations, and we will continue in our effort to find new ways to help protect the environment.

Carbon Footprint Analysis

News Corporation began its efforts to reduce carbon emissions by conducting a carbon footprint analysis for each business unit. In FY’11, News America Marketing’s carbon footprint totaled 5,467 metric tons. We are proud to be able to say that News America Marketing® reduced our carbon footprint to net zero carbon emissions in 2010, as well as increased the energy efficiency of our day-to-day operations.

Engaging Our Employees

• For the 40th and 41st anniversaries of Earth Week, we encouraged employees in our 12 offices to participate in company-wide pushes to reduce, reuse and recycle
  
  
• As part of Nike’s Reuse-A-Shoe program, we collected worn-out athletic shoes that are turned into basketball and tennis courts, running tracks, soccer fields, fitness flooring and playground safety surfacing
  
  
• Donated old wireless phones to provide assistance with the ongoing disaster relief in Haiti
  
  
• Collected gently used, clean work wear for Career Gear (Men) and Dress for Success (Women); awarded the 2010 WorkPlace Company Partner of the Year Award as a result of our donations to Dress for Success
  
  
• Recycled old batteries and Compact Florescent Light Bulbs (CFL) through Universal Waste Recycling
  
  
• Collected used computer equipment to be repurposed
  
  
• Supported bike-to-work initiatives
  
  
• Participated in city park clean-up events
  
  
• Created a recycling center in our Office Services department where employees were able to donate sneakers, old CDs, pens, chip bags, eyeglasses, and more to be recycled and reused 

More Information

To learn more about what News Corporation and its business units are doing to help the environment, please visit News Corporation’s Energy Initiative site.