Reach Consumers In Store
No place has a more direct influence and impact on purchase decisions than in the store. Since 70% of purchase decisions are made in store (Consumer Buying Habits Study, Point-of-Purchase Advertising International and Meyers Research Center) having your brand advertised at the actual point of decision makes perfect sense.
Our portfolio of in-store media, placed in food, drug, mass, dollar, office-supply and domestic stores nationwide, includes coupon and promotion dispensers, in-store video, at-shelf signage and floor and shopping cart advertising and reaches up to 80 million households every four weeks*. SmartSource® in-store advertising and promotion programs influence consumers more effectively than any other media, all in a unique category-exclusive environment.
*Store Traffic Methodology: IRI Household Panel, 2011, based on HH shopping NAM program stores in 4-week period for SSCM national food program based on cycle 3, 2012 NAM store list, estimated from national reach per store from the cycle 7, 2011 list.
Our nationwide in-store network provides marketers with access to 58,500* premier food, drug, mass, dollar and office supply-stores with the option to run advertising and promotion across the entire network, by region or chain. Our retailer network is comprised of both national and regional players including CVS, Rite Aid, Kroger, Safeway, Stop & Shop, Publix, Family Dollar and Staples.*
*Based on News America Marketing's SSCM In-Store Network as of cycle 4, 2012
**Partial list, as of cycle 6, 2012
A Closer Look at Our In-Store Products
SmartSource Shelftalk and Shelftalk Banner
Our at-shelf advertising program delivers four-color signage at the shelf in front of your brand.
SmartSource Shelftake One®
Our pamphlet dispenser delivers product information, recipes, rebates, prescription-drug information and sweepstakes forms at the shelf.
Our at-shelf display program attaches your product packaging directly to the shelf in front of your brand.
SmartSource Coupon Machine®
Our coupon dispenser delivers at shelf incentives to consumers.
Shopping Cart Advertising
Our shopping cart advertising delivers your message throughout the store on the front and inside of the cart.
Security Pedestal Advertising
SmartSource Entrance Ads
Our large-format ads wrap security pedestals at the store entrance.
SmartSource Shelfvision Video
Our in-store video unit delivers 32 seconds of television-like advertising at the shelf, in front of your product.
Our billboard-sized floor advertising adheres directly to the floor of the store.
Our in-store sampling programs deliver your product sample to consumers at the point of decision.