SmartSource Showcase®

Let your packaging speak for itself. Our SmartSource Showcase® program highlights new products, features or sizes by attaching the actual product packaging to the shelf. Use it to increase limited shelf facings, catch consumers’ attention in the aisle and alert consumers to your brand’s location.

Our Showcase custom options deliver at-shelf incentives including coupons, recipes, sweepstakes, rebates and samples. Showcase Sampling provides the opportunity to sample directly from a full-size pump bottle while adding a tear pad to Showcase turns your product’s packaging into a promotion dispenser.

Fast Facts
Audience:             43million
Reach:                  38%
Frequency:            3.7x/cycle
Impressions:          162 million/cycle 

CPMI:                     $2.35
Brand Sales
Lift Range:            +14-29%

Reach/Frequency/Impressions: Store Traffic methodology estimated from IRI Household Panel 2009 based on HH shopping NAM program stores in 4-week period based on national Cycle 12 2009 store lists, adjusted to Cycle 7 2011 store counts food class of trade only. Shelftake One, Shelftalk Banner, Shelfvision Video and Showcase based on Shelftalk estimates, adjusted for respective store counts. CPMI: based on impressions and national buy rate card rates as of January 2011, including standard variable and fixed production costs. Showcase includes space only since production is custom. Brand Sales Lift Range: IRI Store Census Data, GfK Audits & Surveys; MASI; Approximately 80% of matched-panel test results for this program fall within this range.

Objectives Fulfilled

• Promote Launch
• Raise Awareness
• Introduce Package or News
• Address Location or Shelf Space