SmartSource Shelfvision Video

Bring the excitement and effectiveness of video right to the shelf in front of your brand. Our SmartSource Shelfvision Video program is an in-store video advertisement that delivers up to 32 seconds of television-like advertising. An attention-grabbing riser adds 7.5 square inches of advertising space. As the only at-shelf video program available nationally and the most cost-effective video option available in store, use it to bring your television commercials into the store, raise awareness for a new product launch or demonstrate product use.

Fast Facts
Audience:      51 million
Reach:           44%
Frequency:     3.7X/cycle
Impressions:   191 million/cycle
CPMI:             $4.56

Reach/Frequency/Impressions: Store Traffic methodology estimated from IRI Household Panel 2009 based on HH shopping NAM program stores in 4-week period based on national Cycle 12 2009 store lists, adjusted to Cycle 7 2011 store counts food class of trade only. Shelftake One, Shelftalk Banner, Shelfvision Video and Showcase based on Shelftalk estimates, adjusted for respective store counts. CPMI: based on impressions and national buy rate card rates as of January 2011, including standard variable and fixed production costs. Shelftalk Banner includes production of $28.14.

Objectives Fulfilled 

• Build Equity
• Raise Awareness
• Introduce Package or News
• Address Location or Shelf Space
• Integrate TV/Traditional Media