SmartSource Shelftalk and Shelftalk Banner
Our SmartSource Shelftalk programs deliver your brand message in the store. These four-color advertisements, which are available in a variety of sizes and are attached securely to the shelf, break through the clutter to reach consumers at the point of decision. Use it announce brand messages in front of the actual product, remind consumers about your product or service or cross-merchandise in front of complementary categories.
The Shelftalk Banner option provides oversized advertising that spans over one to two or more shelves and can be used to frame a section of the aisle. Other innovative custom options provide the creative flexibility to really make your advertising stand out. These include adding a tear pad to Shelftalk or Shelftalk Banner to deliver coupon and promotion incentives, and Shelftalk Decal Clings, which applies a four-color decal to glass doors. The tear pad option is also available for Decal Cling programs.
Shelftalk Fast Facts
Audience: 64 million
Impressions: 238 million/cycle
Lift Range: +6-13%
Reach/Frequency/Impressions: Store Traffic methodology estimated from IRI Household Panel 2009 based on HH shopping NAM program stores in 4-week period based on national Cycle 12 2009 store lists, adjusted to Cycle 7 2011 store counts food class of trade only. Shelftake One, Shelftalk Banner, Shelfvision Video and Showcase based on Shelftalk estimates, adjusted for respective store counts. CPMI: based on impressions and national buy rate card rates as of January 2011, including standard variable and fixed production costs. Shelftalk Banner includes production of $28.14. Brand Sales Lift Range: IRI Store Census Data, GfK Audits & Surveys; MASI; Approximately 80% of matched-panel test results for this program fall within this range.
- Build Equity
- Raise Awareness
- Introduce Package or News
- Address Location or Shelf Space
- Break Competitive Tie At Shelf