SmartSource Coupon Machine®

Influence purchase decisions by delivering immediate cents-off savings at the shelf in front of your product. Our SmartSource Coupon Machine® is a coupon dispenser located in the store at the shelf. Use it to drive trial, encourage impulse purchases and increase your brand’s share of requirements.

The SmartWrap covers the unit with your product shot and logo, creating a completely custom promotion vehicle and delivering maximum impact.

Fast Facts
Audience:             75 million
Reach:                  65%
Frequency:            3.9x/cycle
Impressions:          295 million/cycle
CPMI:                    $4.25
Brand Sales
Lift Range:            +18-34%

Reach/Frequency/Impressions: Store Traffic methodology estimated from IRI Household Panel 2009 based on HH shopping NAM program stores in 4-week period based on national Cycle 12, 2009 store lists, adjusted to Cycle 7 2011 store counts food class of trade only. . CPMI: based on impressions and national buy rate card rates as of January 2011, including Standard Variable and Fixed Production Costs. Brand Sales Lift Range: IRI Store Census Data, GfK Audits & Surveys; MASI; Approximately 80% of matched-panel test results for this program fall within this range.

Objectives Fulfilled

• Drive Trial
• Build Loyalty
• Promote Launch
• Break Competitive Tie At Shelf
• Close Price Gap
• Weaken Competitive Entry