SmartSource Carts

Put your message in front of consumers during their entire shopping trip. Our SmartSource Carts program places your advertisement on the front and inside of shopping carts and delivers it throughout the store. Use it to announce new products or news, extend your campaign into the store and direct consumers to your brand.

Local Shopping Cart Advertising
Local advertising opportunities are available. Our partnership with StarKart enables local businesses to place advertising within their geographical area.

Fast Facts
Audience:             57 million
Reach:                  49%
Frequency:            3.6x/cycle
Impressions:          205 million/cycle
CPMI:                    $3.75
Brand Sales
Lift Range:            +7-14%

Reach/Frequency/Impressions: Store Traffic methodology estimated from IRI Household Panel 2009 based on HH shopping NAM program stores in 4-week period based on national Cycle 12 2009 store lists, adjusted to Cycle 7 2011 store counts food class of trade only. CPMI: based on impressions and national buy rate card rates as of January 2011, including standard variable and fixed production costs. Brand Sales Lift Range: IRI Store Census Data, GfK Audits & Surveys; MASI; Approximately 80% of matched-panel test results for this program fall within this range.

Objectives Fulfilled

• Build Equity
• Raise Awareness
• Introduce New Package or News
• Integrate TV/Traditional Media
• Drive Traffic to Brand