SmartSource Coupon Saver®

SmartSource Coupon Saver® is a branded envelope or pouch that is inserted into SmartSource Magazine® and provides consumers with a place to store their coupons for their shopping trip, which means consumers are exposed to your ad again and again. You also have the ability to distribute your own coupons with a perforated flap option.

Fast Facts

Circulation:   74 million*
Audience:     158 million adults
Reach:          70%
Impressions: 158 million per week

Network:      1,600+ newspapers*

 
Source: Readership Methodology: Paid circulation estimated at 2.8 readers per paid newspaper copy (NAM newspaper survey of Newspaper Readers per Copy, October 2010); non-paid circulation estimated at 1 reader per copy. Reach: Adult Audience-Impressions/Total U.S. adults, total adults from Spectra 2011 (225.9MM)

*Market List effective 1.8.2012

Objectives Fulfilled

• Drive Trial
• Build Equity
• Drive Traffic to Store
• Promote Launch
• Close Price Gap