SmartSource® Home-Delivered Sampling
Executing a sampling program can be a very effective way to introduce a new product or jump-start sales on an existing brand. Our SmartSource® home-delivered sampling programs enable you to target the delivery of your product samples to specific groups of consumers more efficiently than other sampling methods.
*Product Sampling Council-CPG Marketer survey
SmartSource® Home-Delivered Sampling Options
We offer a myriad of sampling options to help you achieve your brand objectives. Use any of our home-delivered programs including SmartSource Magazine®, SmartSource Custom Inserts, SmartSource Front-Door Programs or Direct Mail to deliver a variety of sampling options ranging from actual product samples, Scratch N Sniff paper, BeautiSeal® packets and more.
NEW! Peel ‘n Taste® Custom Option
We’ve partnered with First Flavor, Inc. to provide a revolutionary new way for consumers to try your product! With the Peel ‘n Taste® custom option, you can deliver flavor samples in a way that’s more cost effective than traditional sampling methods.
- Safe and easy to use
- Flavor is replicated in quick-dissolving edible film strip
- Distributed through individually packaged sachets
- Also available with some of our in-store sampling programs
Peel 'n Taste® is a registered trademark of
First Flavor, Inc.
SmartSource SmartSampling
The SmartSource SmartSampling program is one of our integrated marketing programs. It offers a complete marketing campaign that uses frequent-shopper card data to identify consumers who try your product sample in the store and then targets them with follow-up direct mail advertising and incentives including additional samples.
Objectives Fulfilled
- Drive Trial
- Promote Launch
- Increase Usage
- Raise Awareness
- Introduce New Package or News