Direct Mail Programs

Our targeted direct-mail programs deliver manufacturer and retailer branded ads to the homes of consumers. We work with marketers and retailers to create co-branded direct-mail programs that use retailer frequent-shopper card databases and specific household attributes to target consumers with promotions, incentives and samples at home.

Fast Facts 

• Reaches frequent-shopper card households using data from over 23,000 retail stores*
• Provides complete turn-key program logistics including program pre-planning/design, data management, production, fulfillment and performance analytics
• Allows for complete creative customization
• List sourcing opportunities based on demographics, lifestyle, psycho-graphics and more 
  
  *SmartSource Direct data as of February, 2012

Objectives Fulfilled

• Drive Trial
• Build Loyalty
• Promote Launch
• Drive Traffic to Brand
• Focus on Retail Chain
• Secure Trade Support