SmartSource Mobile Marketing
SmartSource Mobile Marketing reaches consumers using Quick Response (QR) codes or SMS text messages that are included on your in-store or home-delivered advertising. Consumers can use their mobile devices to either scan the QR codes or send an SMS text to instantly receive brand information, coupons or request samples.
SmartSource Mobile Marketing Programs include:
Sampling
Consumers request a free sample by scanning the QR code with their mobile device or sending an SMS text message to the number on the advertisement. Once connected to the mobile site, consumers have the option to enter their mailing address directly from their mobile device or send themselves a form via email. Consumers that opt-in for the sample can be contacted with future offers.
Information
Consumers can scan your QR code or text a keyword to read your brand story, get recipes, nutritional information and ingredients, or other product details.
Couponing
Consumers respond to the offer by scanning the QR code with their mobile device or sending an SMS text message to the number on the advertisement. Once connected to the mobile site, consumers select the delivery method for their coupon offer:
Option 1 Direct to Card: The coupon offer is loaded directly onto the consumer’s retailer-loyalty card*
Option 2 Printable: The consumer provides an email address for electronic delivery of a print-at-home coupon
Consumers that opt-in for the coupon can be contacted with future offers.
*Available at select retailer only.