Understanding Your Consumer
Consumers are diverse in the way they react to advertising and when and where they make their purchase decisions. Our research shows us that some people are planners who are committed to getting the most savings or value and seek out inserts for the best deals. Others are impulse shoppers who make quick decisions and buy on the fly.
Understanding how and why consumers make decisions and having your ad present when the purchase decision is made is critical to your brand’s success.
Reaching Your Consumer
At News America Marketing®, we know that reaching out and communicating with consumers isn’t simple. In fact it can be very complex. So we’ve built an entire portfolio of products that are designed to reach every consumer at every possible point of decision—at home, in store and online.
The SmartSource® Solution/H2>
Our product portfolio is designed to provide marketers with the ability to reach millions of consumers at every point of decision at a fraction of the cost of traditional media like television and magazine advertising. Whether it is home-delivered media, in-store advertising or promotion or online marketing, we have a creative solution to your marketing challenges.