Evaluation Tools

Our Evaluation tools measure the impact of SmartSource® home-delivered and in-store programs on the advertised or promoted brand.

FSI Copy Testing

FSI Copy Testing can significantly increase the impact of your FSI, helping build brand equity and increasing the likelihood of coupon redemption and greater incremental sales. The PreTesting Company provides FSI ad-copy research that helps develop effective copy by measuring stopping power, recall, persuasiveness and brand imagery. Our partnership with The PreTesting Company allows us to offer clients complete FSI copy tests at rates significantly below market prices.

Matched-Panel Control-Store Testing

Matched-Panel Control-Store Testing quantifies the incremental sales impact of SmartSource® in-store programs on the advertised or promoted brand’s sales. We can implement tests using IRI’s Census Database or data provided by a third-party research supplier.

Household-Panel Trend Analysis

IRI’s Household-Panel Trend Analysis Database is used to demonstrate shifts in consumer dynamics during SmartSource Magazine® and SmartSource Coupon Machine® coupon programs. The analysis compares the participating brand’s four-week penetration and buying rate during the coupon period versus average four-week levels during the previous year.

IRI Trended Sales Data

IRI Trended Sales Data is used to track the sales and merchandising trends of brands that ran SmartSource Magazine® and/or Price Feature Plus® programs to show elevated performance during the promotion period. IRI Trended Sales Data can also be used for measuring the impact of SmartSource® in-store programs when matched-panel testing is not an option.

Custom Research Projects

News America Marketing will work with leading research organizations such as Promotion Decisions, Integrated Research Associates, Meyers Research and Evaluative Criteria, Inc. (ECI) to conduct custom research projects such as redeemer analyses, in-store observation, consumer awareness and FSI attitudinal studies.