Merchandising Services
News America Marketing® Merchandising Services is a full-service merchandising company. Our 26 field offices* manage almost 4,000 merchandisers* who provide national merchandising coverage in all classes of trade, from grocery, mass merchandise and drug to club stores, office super stores, big-box electronic stores and many others.
With the most extensive menu of in-store marketing solutions, Merchandising Services proactively consults with clients to determine strategies that meet their objectives. Our state-of-the-art performance reporting provides clients with the data they need to evaluate each project. Our extensive roster of successful programs runs from one-time surge projects in a single chain to fully-managed programs.
*As of June, 2011
Managed/Dedicated Model
The Managed/Dedicated Model is a long-term solution that provides complete field replacement for a fraction of the cost of maintaining an in-house field force. Fully managed and staffed by News America Marketing, this model frees up your sales force to focus on selling while your programs are expertly executed at retail. Program options include:
- Order writing
- Display building
- POS placement
- Shelf management
Flex Model
The Flex Model provides manufacturers and retailers with custom programs designed to meet retail objectives while reducing costs. This option is perfect for surge projects, including:
- New product cut-ins
- Store audits and surveys
- Seasonal programs
- POS placement
- Mystery shopping
- Resets
Clients can also capitalize on our ongoing presence in 56,000+ food, drug, mass, dollar and office supply-stores* to gain even greater efficiencies through our cycle-based services.
*Based on News America Marketing's SSCM as of 201107