SmartSource Price Pop Guaranteed

Reach value-oriented shoppers by highlighting your brand’s reduced or net price at the shelf. Price Pop Guaranteed allows you to collaborate with our network of top retailers to deliver pricing messages accurate to the store level. Use it to build your brand sales on an account-specific basis, maximize your trade promotions and target specific SKUs for improved sales volume.

Sold in two-week cycles, Price Pop Guaranteed offers the flexibility to accommodate pricing changes on a weekly basis. Plus, a perforated pricing strip ensures your brand’s signage is always accurate.

Fast Facts

Audience:     117 million
Reach:          54%
Frequency:    4x per cycle
Impressions:  459 million per week
CPMI:            $0.24

Source: Simmons, Spring 2007, based on grocery-store network
Based on 14-day cycle

Objectives Fulfilled

• Focus on Trade-Specific Promotions
• Break Competitive Tie At-Shelf
• Highlight Price Point