SmartSource Floortalk®

One of the largest advertising vehicles in the store, SmartSource Floortalk® stops consumers in their tracks at the point of decision. The floor advertising, made of high-quality material that is secure and durable, adheres directly to the floor of the store. Use it to direct consumers to your brand’s aisle, generate awareness for new product launches and brand extensions and cross-merchandise in high-traffic aisles.

Fast Facts
Audience:     156 million
Reach:          73%
Frequency:    5x per cycle
Impressions:  819 million per cycle
CPMI:            $0.79
Sales Lift:      +7-16%

Source: Simmons, Spring 2007, based on grocery-store network Audits & Surveys Worldwide, IRI Census Data, MASI International

Objectives Fulfilled

• Build Equity
• Raise Awareness
• Address Location or Shelf Space
• Break Tie