SmartSource Carts

Put your message in front of consumers during their entire shopping trip. Our SmartSource Carts program places your advertisement on the front and inside of shopping carts and delivers it throughout the store. Use it to announce new products or news, extend your campaign into the store and direct consumers to your brand.

Local Shopping Cart Advertising
Local advertising opportunities are available. Our partnership with StarKart enables local businesses to place advertising within their geographical area.

Fast Facts
Audience:     173 million
Reach:          80%
Frequency:    7x per cycle
Impressions:  1.2 billion per cycle
CPMI:            $0.69
Sales Lift:      +7-14%

Source: Simmons, Spring 2007, based on grocery-store network Audits & Surveys Worldwide, IRI Census Data, MASI International

Objectives Fulfilled

• Build Equity
• Raise Awareness
• Introduce New Package or News
• Integrate TV/Traditional Media
• Drive Traffic to Brand