SmartSource Magazine®

SmartSource Magazine®, our consumer-branded free-standing insert (FSI), is delivered in over 1,500 newspapers nationwide. Each week millions of savvy shoppers purposely seek out SmartSource Magazine and begin carefully planning their shopping trip to make sure they get the most savings and value.

Efficiency
Reaching an audience of 152 million readers each week, SmartSource Magazine® delivers advertising and coupon promotions to more consumers in a single buy than the top print magazines and television shows combined. Advertising in the FSI provides the best efficiency, so you’re guaranteed to get the best value for your media buy.

Targeting
Our FSI circulation is divided into markets that can be specially chosen using our exclusive SmartMatrix® planning tool, allowing you to reach your target audience.

Fast Facts

Circulation:   69 million
Audience:     152 million
Reach:          70%
Impressions: 152 million per week
CPMI:            $5.96
Network:      1,500 newspapers

Source: ABC Data

Objectives Fulfilled

• Drive Trial
• Build Loyalty
• Promote Launch
• Build Equity
• Close Price Gap