New Senior Vice President, Region Manager for
News America Marketing
Ryan DeVoe's Promotion Brings Him Back to New York
New York, NY (July 13, 2007) –News America Marketing, a division of News Corporation (NYSE: NWS), today announced the promotion of Ryan DeVoe to Senior Vice President of their Atlanta region. DeVoe will also oversee the National Direct Response sales efforts from the NY office. Previously, DeVoe had been Vice President, General Sales Manager, responsible for the Pittsburgh office.
The change of venue is not the first for Mr. DeVoe who has worked in many of News America Marketing’s offices, including Minneapolis, Pittsburgh, New York and Wilton. After receiving his BS degree in Marketing from SUNY Oswego, Mr. DeVoe began his career with News America Marketing in 1995 as an Account Coordinator. In 2002, Mr. DeVoe was the Business Lead on a new IS development for the sales force of the organization. Subsequently, as a Group Sales Manager in New York, he managed one of News America Marketing's largest accounts, Colgate-Palmolive. He also worked in Minneapolis and has called on clients such as Hormel Foods, HJ Heinz, Land O’Lakes and L’Oreal USA throughout his career.
News America Marketing’s President, Chris Mixson stated, “This is a well-deserved promotion and we are looking forward to Ryan’s past successes translating into future wins for the Atlanta Region and the organization as a whole.”
Mr. DeVoe, his wife Tricia, and four-year old daughter Vivian will be making their home on Long Island.
News America Marketing, a division of News Corporation, is the leading single-source provider of consumer advertising and promotional services. The company’s product portfolio, marketed under the SmartSource brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store advertising and promotional products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 150 million consumers each month via a network of 1,161 newspapers and 34,500 supermarket, drug and mass merchandisers locations across the country, including Albertson’s, Kroger, Winn Dixie, CVS, Eckerd and Rite Aid.
News America Marketing’s diverse portfolio of consumer-marketing programs includes:
IN-STORE MEDIA
SmartSource® At-Shelf Sampling SmartSource ShelftalkSM
SmartSource Shelftake One® SmartSource® Bonus Box
SmartSource ShelftalkSM Banner SmartSource Shelftake One® RX
SmartSource CartsSM SmartSource Freezer ShelftalkSM
SmartSource Showcase® SmartSource Coupon Machine®
SmartSource Freezer ExtraSM SmartSource Showcase® Extra
SmartSource Floortalk® SmartSource Price Pop® Guaranteed
SmartSource Electronic Shelf ProgramsSM
HOME-DELIVERED MEDIA TRADE MARKETING
SmartSource Magazine® SmartSource Price Feature Plus®
Partnerships Themed Events
Direct Response Advertising
SmartSource Custom PublishingSM
ONLINE MEDIA
SmartSource Online Savings NetworkSM
DATABASE MARKETING MERCHANDISING SERVICES
SmartSource Direct
News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand, in addition to a network of advertising and promotion partners in Asia, Europe, Latin America and the Pacific Rim.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of June 30, 2005 of approximately US$55 billion and total annual revenues of approximately US$24 billion. News Corporation is a diversified international media and entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
For more information about News Corporation, please visit www.newscorp.com.
Contact: News America Marketing
Laura Richards
212.782.8145
lrichards@newsamerica.com
Rubenstein Associates Public Relations
Robin Wagge
212.843.8006
rwagge@rubenstein.com
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