New General Sales Manager at News America Marketing
Michael Pollack Promoted to General Sales Manage, Pittsburgh Office
New York, NY (July 16, 2007) – News America Marketing, a division of News Corporation (NYSE: NWS), today announced that Michael Pollack has been promoted to General Sales Manager, of their Pittsburgh office. In his new position, Mr. Pollack will direct the selling responsibilities at GlaxoSmithKline and will be overseeing an emerging sales territory. In addition, he will also be managing a team of ten. Previously he had been a Group Sales Manager based in the New York office.
News America Marketing’s Chairman and Chief Executive Officer Paul Carlucci said, “Michael’s noted success in the past five years has been a great benefit to our company. We are very confident that he will continue to achieve great things in his new role in Pittsburgh.”
Mr. Pollack, a Succasunna, New Jersey native, joined News America Marketing in January 2002, after graduating from Penn State University. As an Account Coordinator and Account Associate, Mr. Pollack handled a variety of packaged goods and retail clients. His achievement was quickly recognized and January of 2004 he was promoted to Account Director. Mr. Pollack re-located to the East Brunswick office, managing a territory that included clients such as Novartis, Hershey, Schering-Plough and Pinnacle Foods. He received a Rising Star Award in 2004 and shortly thereafter returned to New York as a Group Sales Manager to manage the Unilever Foods account and part of the Reckitt Benckiser business.
Mr. Pollack is looking forward to taking the reins in Pittsburgh. “I am eager to tackle the new responsibilities and challenges that await,” said Mr. Pollack.
News America Marketing, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company’s product portfolio, marketed under the SmartSource brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,161 newspapers and 34,500 supermarket, drug and mass merchandisers locations across the country, including Albertson’s, Kroger, Winn Dixie, CVS, Eckerd and Rite Aid.
News America Marketing’s diverse portfolio of consumer-marketing programs includes:
IN-STORE MEDIA
SmartSource® At-Shelf Sampling SmartSource ShelftalkSM
SmartSource Shelftake One® SmartSource® Bonus Box
SmartSource ShelftalkSM Banner SmartSource Shelftake One® RX
SmartSource CartsSM SmartSource Freezer ShelftalkSM
SmartSource Showcase® SmartSource Coupon Machine®
SmartSource Freezer ExtraSM SmartSource Showcase® Extra
SmartSource Floortalk® SmartSource Price Pop® Guaranteed
SmartSource Electronic Shelf ProgramsSM
HOME-DELIVERED MEDIA TRADE MARKETING
SmartSource Magazine® SmartSource Price Feature Plus®
Partnerships Themed Events
Direct Response Advertising
SmartSource Custom PublishingSM
ONLINE MEDIA
SmartSource Online Savings NetworkSM
DATABASE MARKETING MERCHANDISING SERVICES
SmartSource Direct
News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand, in addition to a network of advertising and promotion partners in Asia, Europe, Latin America and the Pacific Rim.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of June 30, 2006 of approximately US$57 billion and total annual revenues of approximately US$25 billion. News Corporation is a diversified international media and entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
For more information about News Corporation, please visit www.newscorp.com.
Contact: News America Marketing
Laura Richards
212.782.8145
lrichards@newsamerica.com
Rubenstein Associates Public Relations
Robin Wagge
212.843.8006
rwagge@rubenstein.com
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