Press Releases

Joseph Randazzo to Run News Marketing Canada’s
Retail Trade Business

Appointment Reflects Growing Focus on Canadian Marketplace

New York, NY (March 22, 2007) – News America Marketing, a division of News Corporation (NYSE: NWS), today announced that Joseph Randazzo has been promoted to Vice President, Region Manager, Trade for the company’s Canadian territory. News America Marketing’s Canadian businesses operate under the name News Marketing Canada. In his new position, Mr. Randazzo will oversee the entire Canadian Retail Trade operation from the company’s Toronto headquarters.  Previously he had been Vice President, Group Sales Manager. 

Mr. Randazzo will report to Marty Garofalo, EVP, Trade, who is based in New York.  Mr. Randazzo’s primary responsibility will be to bring supermarkets, drugstores and mass merchandisers into News Marketing Canada’s retailer network. He will also work to establish new classes of trade and bring News America Marketing’s Price Feature Plus program, already popular in the United States, and other Co-Marketing sales opportunities to the Canadian market. His clients will include Shoppers Drug Mart, A&P, Safeway and Wal-Mart.

News America Marketing’s Chairman and Chief Executive Officer Paul Carlucci said, “Joe brings a broad understanding of the consumer packaged goods and retailing industries to this position. We have every confidence that his track record of success will continue as he tackles the singular challenges of the Canadian retail environment.”
 
Mr. Randazzo started his career at News Marketing Canada in 2001 as an Account Director, with subsequent promotions to sales positions of increasing responsibility. Most recently, he was Vice President, Group Sales Manager, overseeing accounts including Nestlé Canada, Kellogg’s, Maple Leaf Consumer Foods, and Novartis. Mr. Randazzo graduated form the University of Toronto with a Four-Year Honors degree specializing in Political Science and Italian Studies with a minor in French. Prior to joining News Marketing Canada, he spent 10 years working in the consumer packaged goods industry for companies including General Mills, Culinar Canada and Trophy Foods.

Mr. Randazzo lives in Mississauga with his wife, Melissa, and their children Joseph and Isabella.

News America Marketing, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company’s product portfolio, marketed under the SmartSource brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,161 newspapers and 34,500 supermarket, drug and mass merchandisers locations across the country, including Albertson’s, Kroger, Winn Dixie, CVS, Eckerd and Rite Aid.

News America Marketing’s diverse portfolio of consumer-marketing programs includes: