|
| Apr 2010 | News America Marketing Participates in 40th Anniversary of Earth Week |
| For the 40th anniversary of Earth Week, we encouraged employees in our 12 offices to participate in a company-wide push to reduce, reuse and recycle. As part of Nike’s Reuse-A-Shoe program, we collected worn-out athletic shoes that are turned into basketball and tennis courts, running tracks, soccer fields, fitness flooring and playground safety surfacing. We also donated old wireless phones to provide assistance with the ongoing disaster relief in Haiti, collected gently used, clean work wear for Career Gear (Men) and Dress for Success (Women) (for which we were awarded the 2010 WorkPlace Company Partner of the Year Award), recycled old batteries and Compact Florescent Light Bulbs (CFL) through Universal Waste Recycling, collected used computer equipment to be repurposed, supported bike-to-work initiatives, and participated in city park clean up events. |
| |
| Feb 2010 | News America Marketing Honors Marines at Annual Super Bowl Event |
| The LA Daily News recently featured an article on Daniel Lorona, one of two men chosen to represent the Marines in a series of events sponsored by News America Marketing. The Marines were flown out to the big game and put up at a luxury hotel in Miami for four nights, then taken around to a series of parties and corporate events. On game day they were honored for their service at a pregame party. |
| |
| Jan 2010 | Coupon Distribution, Redemption Sky High in 2009 |
|
The results are in and it should come as no surprise that last year, consumers, who were looking to stretch every penny, turned to coupons. Coupon redemption was up 27% over 2008, reversing a consistent decline that had been going on for seventeen years. Along with the increase in redemption, was a record level of coupon distribution: over 367 billion coupon were issued last year, with an average face value of $1.44. Read more about the 2009 coupon trends in this press release put out by Inmar, a leading coupon redemption house, and in this article in Direct Marketer News, both of which feature quotes from News America Marketing EVP, Marketing, Jesse Aversano. |
| |
| Sep 2009 | SmartSource Featured on local Fox9 News |
| News America Marketing representative Aimee Topp recently sat down with Fox9 News in Minneapolis. Watch the segment to learn about the many ways consumers can save big time money with SmartSource coupons. |
| |
| May 2009 |
SmartSource highlighted on Inside Edition |
|
Popular news show Inside Edition recently aired a special Inside Edition Deals segment highlighting new ways consumers can save during these tough economic times. In addition to providing savings tips on the show's website, Inside Edition has partnered with SmartSource to provide visitors to the site with exclusive access to coupons not available anywhere else. |
| |
| Apr 2009 |
SmartSource on FOX Business News |
|
On Thursday, April 2nd, Fox Business News (a sister company of News America Marketing and also owned by News Corporation) featured a story on the increasing importance coupons have with consumers during the current economic recession. Watch the clip as News America Marketing representative Nancy Perkins, VP, Regional Manager, Trade, discusses current coupon trends with Fox Business News anchor Brian Sullivan. |
| |
| Nov 2008 |
SmartSource Featured in Ways to Save Segment |
| |
| |
| May 2008 | |
|
Our newest integrated program, SmartSource SmartSampling is a portfolio of in-store sampling options that identifies consumers who try your product and then targets them with follow-up direct mail advertising and incentives. Our SmartSampling One-Sheet provides more information about how the program works and how SmartSampling can help you leverage trade support and build brand equity. |
| |
| Mar 2008 | Industry Trends Show Coupon Usage Increases |
|
Everywhere you turn people are talking about a recession. As the economy continues to decline, it becomes more apparent that consumers are turning towards coupons as a way to save money. Read more about it in our Rise of Coupons News Flash. |
| |
| Feb 2008 | Entrance Ads Debut |
|
SmartSource Entrance Ads, the newest addition to our in-store portfolio of products and services, wrap doorway security pedestals will full-color oversized advertising that reaches every consumer as they enter the store. To learn more about the benefits of adding Entrance Ads to your next advertising campaign, read our Entrance Ads News Flash. |
| |