News America Marketing announces Woodman’s Food Market as the most recent addition to its In-store network.

April 10, 2019

NAM will provide shelf-advertising and promotion programs across all 17 Woodman’s Food Market stores in Wisconsin and northern Illinois.

New York, NY, April 9, 2019 – News America Marketing (NAM), the premier media and marketing services partner for some of the world’s most successful brands and retailers, announced today that Woodman’s Food Market, an employee-owned supermarket chain based in Janesville, Wisconsin, is now part of their In-store network.

With comprehensive In-store marketing media options in over 55,000 stores in the US and Canada, this new partnership will extend the value of NAM’s In-store media network to all seventeen Woodman’s stores in Wisconsin and Northern Illinois.

“We are excited to welcome Woodman’s Market stores into our retail network family and to help our advertising clients support this fine community retailer,” said Tracey Koller, Chief Retail and Merchandising Officer at News America Marketing.

The partnership will be effective starting with News America’s Cycle 7 of its 13 four week Cycles throughout the year.  Cycle 7 begins June 17th, 2019 and advertisers can run programs across all seventeen Woodman’s stores.

“Woodman’s is happy to be joining News America to better highlight products and pass along manufacturer savings opportunities to our customers,” stated Clint Woodman, President of Woodman’s Food Market.

A typical Woodman’s location has over 140,000 sq. ft of retail space, with an overall building size approaching 250,000; notably larger than the industry average of 25,000 to 50,000 sq ft.

Woodman’s Food Market is currently ranked #43 on Progressive Grocer’s Super 50 list.


About News America Marketing

News America Marketing (NAM) is the premier marketing partner of some of the world’s most well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing’s solutions are available via multiple distribution channels, including publications, in stores and online, primarily under the SmartSource brand name and through the Checkout 51 mobile application. News America Marketing, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at newsamerica.com.


About Woodman’s Food Market

Woodman’s is an employee owned grocer based out of Janesville, WI, founded in 1919.  Having grown from a local produce stand to a multi-state operator with over 17 locations and over a half a million customers each week, Woodman’s prides itself on staying true to its goal of delivering amazing prices and tremendous selection.  Woodman’s is unique in so far as they incorporate a very large retail floor space, with very little non-grocery merchandise… in other words, Woodman’s locations are grocery stores, not large box stores selling everything from bikes to bananas.