In-store (Canada)

A variety of advertising and coupon vehicles -including digital – located physically in over 5,000 stores in Canada1, serviced by over 400 field representatives2, across multiple classes of trade. We’re constantly conducting rapid experimentation to “digitize” the store to deliver more personalized content, along with an ever-richer understanding of shoppers and shopping.

Drive awareness: More weekly shoppers at Loblaws than watching the #1 rated TV show3.

Drive conversion: 76% of purchase decisions are made in-store, and ~half are made in less than 10 seconds4.

Reach category shoppers who are in the shopping mindset and ready to select and buy.

Proven sales lift across every major CPG category

Category exclusive tactics

Measurement: Matched store testing5 or trended analysis available to determine sales impact. High-resolution photo capture capability.

In-store Equity Advertising

Shelf signs, on-pack stickers or neckhangers, floor signs, and shopping cart signs.

Advantages

  • Drive conversion at the point of purchase — nearly half of all categories are shopped in 10 seconds or less — while building brand equity and value.

At-shelf Incentives

Shelf couponing through on-pack stickers or neckhangers (IRCs), tearpad, or a proprietary “machine” that controls the output of over 400 coupons for fast-turning product categories.

Advantages

  • Lowering the price barrier to trial drives brand preference.

  • Alternative to national trade deals puts you in control of the coupon value and placement at the store-level.

In-store Engagement

Leaflets, video, product preview, samples distributed to shoppers in store.

Advantages

  • Gives shoppers more information and reasons to try  (e.g. recipes, instructions for use, touch-and-feel, etc)

Merchandising Services

Field force of 400+6 employees service our 5,0007 stores in Canada while providing additional services in store.

Advantages

  • These teams specialise in short lead time activation of marketing, signage, navigation, display, inventory and fixture audits with advance real-time photo capture capabilities.

Audits

Report on in-stocks, shelf placements, pricing, etc. Option to receive store specific pictures to gain insight by retailer.