At-home/Print (Canada)

From efficient newspaper coupon inserts to direct mail and custom sampling, our extensive print network delivers innovative solutions to shoppers’ homes. By connecting our digital and print ecosystem, we can personalize content and drive relevancy, without sacrificing scale.

84%1 of shoppers use coupons and 79%2 of those coupon users prefer print — even millennials.

Online “clutter” makes direct mail an opportunity to better reach your most relevant consumer with customized offers.

SmartSource Magazine (FSI)

Advertising and coupon magazine inserted into newspapers and other publications with over 6MM circulation in Canada3. SmartSource efficiently reaches the right target with the right message and incentive to drive awareness and trial. Combine coupons with great media (advertising), various page sizes and custom solutions.

Advantages

  • National coverage for all major retailers in Canada to drive incremental feature and support.

Custom Media

Targeted at-home custom media solutions that reach shoppers via publication and newspaper inserts. Includes custom inserts, door hangers, sampling bags and more.

Advantages

  • Delivering your message and offer to a specific audience – using publication or zip code — to drive incremental sales or retail traffic.

Measurement

  • Custom post program analysis using client-provided data to evaluate the trended impact on brand’s redemption, sales or traffic data during the promotion.

Direct Mail & Sampling

Postcard, multi-brand mailers or sampling programs to 14MM4 households in Canada (mobile app and college sampling available).

Advantages

  • Drive awareness and trial by delivering your message/sample directly into the homes of your most important shoppers by pinpoint-accurate targeting.

  • College sampling distributes your product to the hard-to-reach millennial shopper.

  • Multiple seasonal issues available reaching shoppers in the mass class of trade, like Walmart.ca, where there are few loyalty card options, shared with non-competitive brands.

Measurement