SmartSource Direct Response Ads®

Located within the pages of SmartSource Magazine®, our Direct Response advertising contains enticing call-to-action messages such as 1-800 numbers or respond-to web addresses to sell your product or service. To truly maximize these direct-to-consumer promotions we can customize any of our media options to reach either a mass or targeted audience.

Fast Facts

Circulation:   74 million*
Audience:     158 million adults
Reach:          70%
Impressions: 158 million per week

Network:      1,600+ newspapers*

 
Source: Readership Methodology: Paid circulation estimated at 2.8 readers per paid newspaper copy (NAM newspaper survey of Newspaper Readers per Copy, October 2010); non-paid circulation estimated at 1 reader per copy. Reach: Adult Audience-Impressions/Total U.S. adults, total adults from Spectra 2011 (225.9MM)

*Market List effective 1.8.2012

Objectives Fulfilled

• Drive Trial
• Build Equity
• Gain New Users
• Promote Launch