SmartSource Coupon Machine®
Influence purchase decisions by delivering immediate cents-off savings at the shelf in front of your product. Our SmartSource Coupon Machine® is a coupon dispenser located in the store at the shelf. Use it to drive trial, encourage impulse purchases and increase your brand’s share of requirements.
The SmartWrapTM covers the unit with your product shot and logo, creating a completely custom promotion vehicle and delivering maximum impact.
Fast Facts
Audience: 181 million
Reach: 84%
Frequency: 8x per cycle
Impressions: 1.5 billion per cycle
CPMI: $0.81
Sales Lift: +18-34%
Source: Simmons, Spring 2007, based on grocery-store network Audits & Surveys Worldwide, IRI Census Data, MASI International
Objectives Fulfilled
- Drive Trial
- Build Loyalty
- Promote Launch
- Break Competitive Tie At Shelf
- Close Price Gap
- Weaken Competitive Entry